why sustainable?

"SUSTAINABLE DEVELOPMENT IS THE KIND OF DEVELOPMENT THAT MEETS THE NEEDS OF THE PRESENT WITHOUT COMPROMISING THE ABILITY OF FUTURE GENERATIONS TO MEET THEIR OWN NEEDS."

the world

it's ours to take care of

PACKAGING

As a company, we choose to send out each parcel in plastic-free packaging. Our paper and cardboard is FSC approved and has all either come from recycled or is recyclable...it's the least we can do!

BRANDS

The brands we stock are selected to sit along-side our sustainable ethos. Most brands, tick a lot of boxes. Their products are made from sustainably sourced wood, they're packaging is FSC approved and they give a proportion of sales to charity...this is ideal!

However, not all our brands fit this structure. It may be that we believe the product fits into our collection based on a social or education basis. The Miniland dolls are a great example of this.

KIDS

Children play a huge part of our selection process. They're brutally honest and make the perfect testing team!

Something that is aesthetically pleasing to us, the mums, isn't always desirable to a toddler who just want to play!