why sustainable?
"SUSTAINABLE DEVELOPMENT IS THE KIND OF DEVELOPMENT THAT MEETS THE NEEDS OF THE PRESENT WITHOUT COMPROMISING THE ABILITY OF FUTURE GENERATIONS TO MEET THEIR OWN NEEDS."
the world
it's ours to take care of
One of the biggest questions we get asked is what sustainability means to us. And the answer is many different things...
Source, durability, social impact and material are just a few areas we look at.
We believe that small changes will make a BIG impact.
PACKAGING
As a company, we choose to send out each parcel in plastic-free packaging. Our paper and cardboard is FSC approved and has all either come from recycled or is recyclable...it's the least we can do!
BRANDS
The brands we stock are selected to sit along-side our sustainable ethos. Most brands, tick a lot of boxes. Their products are made from sustainably sourced wood, they're packaging is FSC approved and they give a proportion of sales to charity...this is ideal!
However, not all our brands fit this structure. It may be that we believe the product fits into our collection based on a social or education basis. The Miniland dolls are a great example of this.
KIDS
Children play a huge part of our selection process. They're brutally honest and make the perfect testing team!
Something that is aesthetically pleasing to us, the mums, isn't always desirable to a toddler who just want to play!
