“Like every parent, we wanted our children’s childhood to be magical. Young minds work in mysterious but wonderful ways. At Plum® we’re all about creating the tools to let their imaginations run wild.
Playgrounds aren’t what they used to be yet activity play is so vital to a healthy and happy start in life.
From launching our first toy 30 years ago to now, it’s been quite a journey, but I like to think we’ve picked up a few learnings on the way. We’re passionate about designing and manufacturing toys that look great, are super safe and have that all-important fun factor!”